|Adopt-a-Reader builds leadership skills of parents by offering opportunities to share their knowledge.

Adopt-a-Reader is presented by the Mothers Matter Centre and First Book Canada.

How it Works

The Adopt-a-Reader Campaign provides an opportunity for HIPPY families to “adopt” other parents in their community for a three-week campaign that focuses on parent-child bonding through reading. The mother-to-mother community-centred approach allows the campaign to reach even the most isolated families. Each participating HIPPY family and “adopted” non-HIPPY family is generously provided books from First Book Canada. During the campaign, which is held each spring, families are encouraged to spend approximately 10-15 minutes a day reading with their pre-school aged children. The goal of the Adopt-a-Reader Campaign is to encourage at least 1,000 families (500 HIPPY families and 500 non-HIPPY families) to read a total of 150,000 minutes over 15 days.

2019 Campaign

In February 2019, the Mothers Matter Centre launched its fifth annual Adopt-a-Reader Campaign. We are happy to report this year more than 1,500 families (720 HIPPY families and 845 “adopted” non-HIPPY families) shared over 413,000 minutes of reading with their children. The campaign concluded with a “Celebration of Reading” event planned by HIPPY Site Coordinators and Home Visitors at each of the 17 participating HIPPY sites. This year’s events were a huge success filled with food, laughter, and community connections.


HIPPY curriculum books are available to everyone!  If you are interested in buying a book for a child in your life or donating a book to a child in need, please visit our bookstore here.